STATE OF AEOS
A group of companies united by the problem statements of video and the attention economy. Bootstrapped. Profitable. Building from India for the world.
Aeos is not one company but a group of different companies, united by the problem statements of video and the attention economy.
A good expansion for the word AEOS is “Attention Economy Operating System”, with us spending most of our time solving for the attention economy from all angles. The year that was 2025-2026 has been fantastic for us, and as a bootstrapped company enabled by AI; very financially fruitful. We have continued to remain profitable as always, staying in the greens every single month of the year.
Across the group, Aeos has worked with over 100 enterprises, helping them solve their attention economy needs from a three sixty degree, holistic perspective. Some of the companies that have worked with us include Google, Coca‑Cola, Cleartrip, Zoho, Zerodha, Vi, Nothing, and many, many more. All mature Aeos companies work separately, have professional CEOs and co-founding teams, yet continue to absorb the culture and ethos of the parent company. Aeos values storytelling creativity combined with engineering excellence and prides itself on building the best environment for creatives and engineers to build great things together. We all work out of the same office. Despite not having investors or being a public company, Aeos has over 9.2 Million followers across its media network (and much more across managed client channels), and therefore follows some processes that are more fit for a public company, including a once a year written report I write for our own teams and for any curious outsiders.
Unlike other companies of our nature, we spend an outsized amount of money on research and new experiments, attempting to push the boundaries of what is possible in our field. In 2022, we were one of the first groups to bring AI avatars to social media, and in January 2025, were recognized by YouTube at Davos as being the world’s largest AI avatar users. Similarly, our experiments across video games, AI video, and the creator economy continued to be as important to us as turning a profit. Aeos is oddly structured and we are also one of the few companies of our nature that will publicly disclose our strategy and structure, because India has few examples of digital companies that are bootstrapped, profitable, at reasonable scale, and yet publishing their work and structure for others to learn from. We believe that we only exist due to the good fortune of learning from companies that have been open enough to share, and now it is our turn to do the same.
In this once a year report I go through our body of work for the year across different companies, starting with the hardest to replicate part of the group.
Act 01
Distribution
11 Channels · Owned Media Network
The Aeos Internal Distribution Network
The Aeos Internal Distribution network is now 11 channels strong, and cumulatively 9.2 Million followers. We are mainly active in Tier 1, English speaking India. Teams across the Aeos channels cumulatively have over 100 full time employees and work hard every day to inform, educate, and entertain:
Varun Mayya
Tech + Business
1.09M
YouTube
1.2M
100xEngineers
Applied AI Education
242K
YouTube
868K
AevyTV
Culture + Commentary + Business
1.53M
YouTube
Aevy Video School
Video Editing Tips and Tricks
255K
YouTube
500K
AevyTV Daily
Culture + Tech
347K
Full Disclosure
Careers + Economics
425K
YouTube
205K
Cyborg Girl
GenZ Tech
152K
Mr.Nerf
Gaming
15K
YouTube
205K
Breakdown
Market / Venture Reports
144K
YouTube
31.6K
Papaocus
Raw Fun
55.8K
YouTube
51.8K
GenC
Everything Creators
8.4K
Production Philosophy
Unlike Tiktok farms, these channels are all handcrafted with controlled AI use. For most long form shoots, we construct or rent entire sets. There are very few other content companies that will construct sets for shoots, and none that do it at our scale (we have over 10 rotating sets at any given point in our studios). Some channels like Aevy tend to prefer real sets whereas channels like Varun Mayya prefer to use generative AI for presentation and backgrounds. Each team is between 5 to 10 people with larger channels (like the Varun Mayya channel) being up to 20 people.
There are very few content companies that will construct sets for shoots, and none that do it at our scale.
Our AI use is controlled, not indiscriminate
At Aeos, we do not have apprehensions about AI use as our belief is that at some point in the future, outputs will be indistinguishable. Yet, we do not use AI indiscriminately. Our primary goal is controllability: does the AI produce exactly what we want? Were the directors' goals met? Does it look seamless with the rest of the footage? Is it authentic? We always optimize for control over good looks.
We use sets and real actors for scenes when we want full controllability, and use gen AI for transitions, special effects and instances where we need to use a presenter or B-roll for a couple of seconds.
Monetization
The Aeos distribution network is monetized via brand sponsorships through our influencer marketing unit Prime Select, and is also the primary driver of all B2B and B2C deal flow for all our companies. The Aeos distribution network is profitable, self-sustainable, and a force multiplier for the many founders who want to build ambitious companies on the back of quality distribution.
Join the Team
We're hiring across roles
If you're exceptional at what you do, there's a place for you at Aeos. We hire across design, engineering, content, production, and operations.
Act 02
Education
Aevy Video School · India's Top Editing Program
Aevy Video School
India's top video editing school and one of our ecosystem's deepest talent moats. We teach editing, storytelling, production, Gen AI tools, and the soft skills that make individuals genuinely job-ready.
India's largest producer of video editors
4,500+
Students trained
1,000+
Companies in network
100+
Jobs created by alumni
Through the Video Mastery Cohort, Aevy has built a global placement network spanning top creators and enterprises, from Raj Shamani and Tanmay Bhat to Zoho, Blinkit, and Physics Wallah.
Where our alumni earn
Average salary on graduation
C7–C8 cohorts
₹4.95 LPA
Right after completion
C9–C10 cohorts
₹5.10 LPA
Improving cohort over cohort
Alumni salaries (limited sample study)
Median salary
₹6 LPA
across Aevy alumni
Earn above ₹7 LPA
35%
of alumni
Earn above ₹10 LPA
15%
of alumni
Median at 3+ years
₹9.6 LPA
Near parity with any digital skill job
Top earners
₹25–50 LPA
Agency founders, international freelancers, global placements
Motion Design Specialisation
The new Motion Design Specialisation cohort was launched in October 2025, exclusively for Aevy Alums and editors who made it through a rigorous interview process. Unlike our other cohorts, this one is more selective and accessible only as a type of specialization.
Collaborated with the world's largest AI companies
We have collaborated with global brands like OpenAI, Adobe, Higgsfield, and Emergent to create awareness of the most cutting-edge technologies in Gen AI for content creation.
Collaborated with MyGov, the Indian Government
We have upskilled creative and editing teams at MyGov, a citizen-centric platform launched by the Government of India, for consultations on policy formulation and to disseminate information regarding various government schemes and programs.
Job creation through the alumni network
Many of our students have started their own editing agencies, employing over 100 individuals in editing and creator-economy-related roles. Consequently, the impact of our upskilling is multifold and continues to grow. We understand the value of creating intra-cohort networks and real life, face to face meetups and host multiple throughout the year facilitating some of these connections.
Upskilling has not only been a big benefit for jobs, but also a talent moat for the Aeos ecosystem.
The Premiere: Aevy's first all-hands
We hosted our first "all hands" alumni meetup in Bangalore. The event was spread across 2 days, with Higgsfield and Epidemic Sound as partners for the event. We also launched city-wise chapters for the community to help them host their own events and workshops.
GenC Creator School
GenC is a creator school operating out of the Aeos Office in Bangalore. It is currently in a pilot phase.
We are exploring how the school can help us:
- Meet the demands of the Aeos group companies for creators who can create and run IPs independently.
- Get a select few access to our top-tier infrastructure and see what they can make out of it.
- Give back to the community and help others acquire wealth through content.
Currently, we only have 25 seats in the program. It's a makeshift classroom, built in one of our top-tier studios.
Functional experts across the Aeos group, in writing, conceptualizing IPs, production, editing, Gen AI, hiring, and influencer marketing, host the classes.
The program primarily focuses on building a full-stack creator where the students can write, edit, and shoot by themselves. This helps students build teams faster later by having functional fundamentals of content creation in place.
We are providing exhaustive 1:1 feedback and holding them through the uncomfortable phase of seeing their IPs stick.
Join the Team
We're hiring across roles
If you're exceptional at what you do, there's a place for you at Aeos. We hire across design, engineering, content, production, and operations.
Act 03
YAAS Media
Content Services · IP Building · Creator Economy
YAAS Media
YAAS is our video content services company. It hires primarily from AevyTV and GenC (which forms a virtuous placement cycle for AevyTV and GenC).
Across Instagram and YouTube, YAAS runs one of the country's largest portfolios of brand channels and creator-led IPs that grow through organic reach, purely based on the quality of the content and how much a viewer engages with it.
The company brings the entire video stack under one roof: strategy, scripting, presenting, production, editing, packaging design, publishing and channel growth.
The full time team at YAAS is nearly 300 people, producing hundreds of videos every day across categories including finance, tech, careers, business, health, fitness, travel, movies, education, lifestyle, and entertainment.
YAAS has solid execution muscle and a very robust pipeline from hiring talent to training it, turning ideas into scripts, shoots, and scaling channels with a creative process built over thousands of videos that most companies cannot replicate.
YAAS alone uses over 3 studios, has 2 offices, and produces 100s of videos in a day with more than half produced with real, manual shooting and production. AI is used primarily as a way to keep unit economics healthy, but the business moat is raw execution excellence and an extraordinary proof of work built at scale.
The work shown here is only a subset of what YAAS has built in 2025, apart from this there are 14 other clients that are closed and in the process of operationalization which we will likely cover in the next report. YAAS is growing rapidly, with over 1000 qualified leads across the globe (yes you read that right) who have reached out to us this year alone. YAAS only works with enterprises and mature startups.
~300
Full-time Team
1000+
Qualified Inbound Leads
3
Studios
“1,000 qualified leads from across the globe reached out to us this year alone. YAAS only works with enterprises and mature startups.”
Brand IPs — what we've built
The Atlas Explorer
Atlys
Travel is one of the most crowded categories on the internet. We built The Atlas Explorer around highly sharable travel content and scaled it to 400K followers in just three months, then 600K in five. It also became the fastest growing Instagram travel account of 2025.
GrowKwik
GoKwik
A D2C content channel built end-to-end for GoKwik, India's popular eCom checkout company. Zero to 300K followers in the first nine months. Now past 475K on Instagram and 124K on YouTube, with multiple shorts in the 12 to 13M view range. Pure organic growth, zero paid promotions.
Markets by Zerodha (English)
Zerodha
Markets by Zerodha English is Zerodha's daily English stock market brief, published every morning. Our team handles presenting, production, editing, and uploading for The Daily Brief, with very little to no QC required from the brand team. The channel runs on a dedicated night-shift team for The Daily Brief, along with a day-shift team for other shows under the IP. Across Markets English and Hindi, we have delivered 1,000+ long-form videos, each averaging 20–30 minutes, without missing a single day.
Markets by Zerodha (Hindi)
Zerodha
Markets by Zerodha Hindi brings Zerodha's daily stock market coverage to a wider Hindi-speaking audience, with videos published every morning. Our team handles editing, packaging, and uploading, supported by a dedicated night-shift team for The Daily Brief Hindi and a day-shift team for the sector analysis videos released every Saturday. Over the last 1.5 years, we have delivered 550+ long-form videos without missing a single day, creating a reliable and consistent Hindi-first markets platform.
The Money Hook
RPSG Group
Finance is one of the most cluttered niches on the internet. We built The Money Hook as a micro-drama series where financial concepts are explained through characters and relatable dialogue. The channel crossed 100K followers in under 30 posts, with a super strong average view duration of more than one minute per reel.
Clearly Tripping
Cleartrip
Cleartrip wanted a travel IP that could build a real community of travel lovers, without depending on travel shoots. We built Clearly Tripping's channel around 2 friends sharing travel hacks, itineraries, and relatable travel tips. The channel crossed 42M views in a single month in December, and became one of Cleartrip's strongest organic assets, even beating their original brand page's reach and following by a big margin.
Builders Central
Zoho
We scaled Builders Central into one of Zoho's largest organic media assets around no-code. The channel was built across short-form, long-form, and AI-assisted content, and has grown into a strong community of tech and builder audiences. Even larger tech accounts like Google Gemini official account often engage with Builders Central's page.
The Sizzle Room
Licious
A food IP created for Licious around a character of a "Meat Nerd." Instead of making direct food ads, we used food, culture, trends, and strong visuals to make meat content interesting. The channel grew from 0 to 50K followers in 14 posts, then to 100K followers in three months. The first long-form video also crossed 150K views.
Hyrox India
Hyrox
For Hyrox Bangalore, YAAS did the production and live editing, with a 30 person team covering 8000+ athletes across 2 days. We shot and edited on ground with shoots and live edits happening in parallel and videos getting uploaded to Hyrox India's official Instagram within 2 to 4 hours of being shot. Real-time content from inside the event as it was happening.
peakst8.club
Rainmatter
Peakst8 is India's largest fitness festival: 2,000 everyday athletes coming together in one city. YAAS had never built content for a large offline event before, but Sagar and the Rainmatter team trusted us with it. That trust helped us build a new events production muscle inside YAAS. We launched the peakst8 Instagram page from zero, worked closely with the events team and strategised, shot and edited all the pre and post event content. We also created 100% AI teasers from scratch when there was no past event footage to use for marketing purposes.
Royal Challengers Bangalore
RCB · IPL
RCB wanted their players to speak to their fans in their own regional languages, especially Kannada since that's home turf. We were the first in the world to create AI avatars of RCB players, including of Virat Kohli, by making them speak in Kannada and other regional languages to help them connect with their fans deeper. The players did not have to record any footage. Built in collaboration with Aeos Labs on the dubbing engine.
blrcitypolice
Bengaluru City Police
AI avatars built for the Commissioner of Bengaluru City Police, used to share important updates with the city. One of the first police departments in the world to adopt AI avatar technology for public communication.
The Fincredibles
South Indian Bank
South Indian Bank needed financial literacy that people would actually watch. We built The Fincredibles as an IP around skits, regional relatability, and everyday money problems. The channel scaled to 100K followers in a matter of 4 months. We also had a cyber-safety collaboration with the Ministry of Home Affairs, which crossed 12.3M views with 717K shares.
Binge Wealth
Bitsave
Short-form finance for Bitsave covering practical hacks, scam alerts, and essential updates. Crossed 170K followers in 142 posts; now past 331K on Instagram and 77.7K on YouTube. The Gold Scam reel alone hit 10.8M views.
Death of PC
Nothing
Built for Nothing, the phone company. They wanted a community first IP, not another product channel. YAAS built Death of PC around a simple premise: your phone can do everything your PC once did. One reel hit 2.7M views in two days, we also did content marketing to help launch Nothing India's first flagship store, and the IP crossed 18M+ views in less than 6 months' time.
Vitamin Pop + Vitamin Tech
Vodafone Idea
Two distinct IPs under one Vodafone (VI) brand: we launched Vitamin Pop for movies and entertainment, and Vitamin Tech for tech. Built both from zero in two of the most saturated content categories on the internet and scaled them with multiple videos reaching millions of views. Industry insiders and well known personalities actively engage with the work on both channels.
Supercharged — 3 IPs
Coca-Cola · Charged
For Charged, a Coca-Cola company, we are building three parallel IPs. Supercharged_GG for a gaming audience, Charged Pro for their main page, and Supercharged IQ for quizzing and educational content. Short form across the board, with multiple formats: from AI videos to skit-styles of content.
Lumio
Lumio
YAAS started creating content and building this IP for Lumio even before the brand launched in the market. In a short span, videos crossed millions of views. A performance ad asset we created also contributed directly to Lumio becoming the #1 and #2 bestselling TV and projector on Amazon and Flipkart.
The Climate Brief
Zerodha
Climate is one of the hardest categories to crack on YouTube India, especially in English and especially in long form. Most channels either make it too academic or too simplified. We built The Climate Brief to make dense climate data clear, engaging and watchable without talking down to the audience. It is now among the top English climate channels on YouTube.
Hackonomics
HackerRank
Hackonomics is YAAS's first global channel from India. No human presenter, no traditional shoot format, just an AI-led channel for HackerRank built around global tech and developer stories. It is the kind of channel people said would not work two years ago.
The Career Hook + Hooked.exe
RPSG Group
2 IPs, both for the RPSG group, one for careers and one for tech. Careers, AI, and Tech content online is still dominated by male voices, and often feels too technical for students. We are building these IPs with female voices that make these domains simpler, more useful, and more fun to understand.
One8
ONE8 · Virat Kohli / Agilitas
Multiple videos created for One8, fully AI-generated yet premium. Agilitas, the company behind One8, isn't waiting for the next phase of content production. They're building it with us.
NRI Shaala
Aspora
A long-form IP built for NRIs, a niche, global, and high-value audience. Majority of the viewership comes from the US. We built this channel for a strong brand in a category that was still wide open. The channel grew from 0 to 69K YouTube subscribers in six months, with traction starting from the very first video. Today, NRI Shaala is one of the top NRI educational channels on YouTube.
Scroll Healthy
Meril Life Sciences
Credible health content in a category overrun by misinformation and noise. Scroll Healthy was built to feel credible from day one, with doctors involved as writers and presenters from day one. The first long-form video crossed 100K views organically.
Lotto
Lotto India
We partnered with Lotto India to build culture-driven IP across music and sport, alongside producing podcasts and short-form content with top athletes.
Cuties on Beauty
Zepto
A beauty and skincare IP for Zepto, built around two creators sharing makeup tips, skincare routines, and DIY hacks in a relatable, friend-to-friend voice. Grew to 30K Instagram followers and 6K YouTube subscribers, with multiple reels in the 1.6 to 1.7M view range.
Ecom Insiders
Shiprocket
A channel that decodes the business of e-commerce in India, built for Shiprocket. Content covering the mechanics of building, scaling, and running an ecom brand. The sugarcane-shaped bottles video hit 2.8M views; the channel sits at 21.5K YouTube subscribers across 52 videos.
Financial Scams: A Series
Zerodha
Scams in India warns retail investors about fraud schemes, from challan scams and digital arrests to fake trading apps, localized into Hindi, Gujarati, Marathi, and Telugu. The Long Answer is a documentary-style series covering deep sector stories: the Birla Opus paints war, India's green energy race, and more. The kindness scam video alone crossed 857K views.
Stock Market Education: A Series
Zerodha
Long-form stock market education built in collaboration with Zerodha's team. Research was developed jointly; while final scripting, presenting, editing, and uploading was handled by YAAS. The series covers the fundamentals retail investors actually need: why people invest, how the pandemic reshaped India's market culture, and what the current wave of retail participation means for the country's financial future. Includes a mini-documentary format.
In The Money by Zerodha
Zerodha
In The Money by Zerodha is a channel focused on markets and trading. Our team supports the channel with editing, packaging, and timely publishing. The format releases three highly produced videos every week, covering weekly market metrics and explaining both basic and complex trading concepts in a clear, structured way. With 100+ long-form videos delivered in nine months, the channel has crossed 36K subscribers, 1.4M views, and 109K watch hours.
YAAS' moat is raw execution excellence and an extraordinary proof of work that speaks for itself.
Join the Team
We're hiring across roles
If you're exceptional at what you do, there's a place for you at Aeos. We hire across design, engineering, content, production, and operations.
Act 04
Aeos Labs
AI & Engineering · Internal Products · Content automation focused
Aeos Labs
Aeos Labs started as an experimental unit to use the latest AI models (open and closed source) to solve problems in video. The labs team employs over 25 people, with strong software engineering density. While the rest of Aeos is right brained, Aeos Labs is left brained. Internal product experiments include our own AI face inpainting tool, our own AI avatar tool (custom fine tunes of Wan 2.1 to extend our presenters) and tools like VideoVault (Github for video), and additionally offering AI services for clients.
Labs was built with the goal to increase margins for the rest of the Aeos businesses and this has turned out to be yet another moat for the ecosystem, with Aeos services companies like YAAS now touching software margins. The true contribution of Labs therefore extends far beyond just offering AI services to others, with its most important value addition to other Aeos ecosystem companies. Aeos Labs continues to be where new Aeos projects originate, often in the form of tiny frugal experiments.
In 2025-26, while living and breathing at the intersection of content and AI, we have worked with tech companies, brands, and media & entertainment companies to deliver both product-based engagements, as well as highly engaging campaigns:
VideoVault
On-prem GitHub for video, bundled with hardware. Built because cloud storage was too slow and too expensive at the scale Aeos operates. The only public product Labs ships, because we know we are not alone in this problem.
10×
Faster than cloud
On-prem
Bundled with hardware
Enterprise
Ready
INTERNAL
AI Avatar Engine
Custom Wan 2.1 fine-tune powering India's most recognizable AI avatar, Varun Mayya. Fully independent of Heygen.
INTERNAL
AlphaCTR
Thumbnails and ad creatives engineered for CTR, with 99% accurate face reconstruction. Now a core internal tool.
INTERNAL
AI Face Inpainting
Drops AI presenters seamlessly into existing footage. Powers presenter swaps across Aeos channels and client productions.
INTERNAL
Infographic Generator
Script in, animated video out. Detects data points automatically, then renders dynamic charts with adaptive themes.
INTERNAL
AI Multilingual Dubbing
Translation and lip-sync in Hindi, Kannada, and Tamil at 3× the speed of traditional dubbing. Built for RCB, now deployed ecosystem-wide.
01 Sportskeeda
SceneStitch
End-to-end short-form video engine: scripts, avatars, voiceovers, and hundreds of A/B variants generated from a single input.
02 Dainik Bhaskar
NewsGen AI
Source material in, finished Hindi news story out. Handles linguistic nuance, tone, and journalistic style end-to-end.
03 Industrial Motion
AI-Powered B2B Procurement
Days-to-minutes turnaround on RFQs. Unifies sourcing, supplier discovery, and order generation, with automated vendor matching.
04 Bangalore Police
112 AI Voice Agent
Handles 8–10K emergency calls a day across six languages, auto-generating incident reports and triggering dispatch.
05 Patrika
AI Community Manager
Anonymous AI polling across WhatsApp, Slack, Telegram, and Discord. Real issues escalate, noise gets filtered out automatically.
06 Godrej Properties
AI Hiring Screener
Resume in, scored interview out. AI voice agents profile and interview candidates, eliminating manual screening end-to-end.
07 BFSI Client
AI Concierge Chatbot
Book flights, redeem points, plan trips, all in one chat. Powers India's largest loyalty infrastructure.
08 Godrej Properties
Photorealistic Virtual Tour
Walkthroughs of real flats on desktop or mobile, with an AI voice agent answering property queries live.
09 Ecommerce Client
ReportGen AI
Talk to your data in plain English. A custom SQL adapter turns natural-language questions into live queries on the fly.
10 Zomato
HR Video Automation
Leadership avatar, voice clone, and multilingual dubbing in one pipeline. Reaches all 13,000 employees in their own language.
11 Red Bull Global
Longform → Shortform
Any long-form video, automatically cut into platform-optimized short clips. Deployed across the global content team.
12 Amazon Prime — Mirzapur S3
Gangster AI Bot
Fans became Mirzapur characters. Three-journey WhatsApp experience: personalized name video, voice quiz, and face-swap into the show.
13 Amazon Prime — IPF
Deepfake UGC Campaign
Land as a police officer in the IPF trailer, just by uploading a selfie. Personalized videos delivered straight to WhatsApp.
14 Amazon Prime — Panchayat S4
Faction Loyalty Campaign
Pledge allegiance to a rival village faction and unlock a fully personalized content journey shaped by your choice.
15 Santoor
Navratri AI Campaign
Nine-day Instagram activation campaign: upload a photo, receive yourself in personalized AI Garba attire with a daily themed message.
16 Sunfeast UAE
Mother's Day AI Campaign
Upload a photo of your mother, choose an art style, and get a canvas-style AI portrait delivered on WhatsApp.
17 IIT Madras
Personalized Reunion Invites
2,000+ named video invitations from the Dean, personalized per alumnus and sent across 25 graduating batches.
18 Daawat Biryani
Sanjeev Kapoor Deepfake
Upload a photo, pick a theme, and star alongside Sanjeev Kapoor in a personalized cooking story.
20 BGMI × LinkedIn
Career Mode
Maps in-game BGMI performance to real corporate skills. Meets Gen Z talent where they already spend their time.
Join the Team
We're hiring across roles
If you're exceptional at what you do, there's a place for you at Aeos. We hire across design, engineering, content, production, and operations.
Act 05
Prime Select
Influencer Marketing · Brand Partnerships
Prime Select
Under our original thesis, Aeos had no interest in doing influencer marketing. But after 3 years in business, we found the premium niche for influencer marketing was largely untapped.
23+
Campaigns in 7 Mos
360+
Creators Collaborated
15–20
A-Listers per Campaign
80%
Campaigns We Say No To
Premium. International. Selective by design.
One of the few influencer marketing companies with a genuine international creator roster. Most of these global relationships were formed when creators hired video editors from Aevy.
We still say no to 80% of campaigns if it doesn't fit our premium audience specification. Scale matters less than fit. Every campaign goes live with 15–20 top A-listers across niches and geographies.
What we've helped Brands do?
01
Go viral and trend on social media
02
Build and change narratives
03
Announce funding rounds
04
Launch products and features
05
Drive event registrations
06
Build awareness internationally
Brands we've worked with
Act 06
Aeos Films
Ad Films · Brand Launch Films · Performance Marketing & Creative Optimisation
Aeos Films
Aeos Films was built as a natural next step of our ecosystem: we understood GenAI for content, and had the video editor roster from the Aevy school. Looking at Text2Video and Image2Video models improving in the beginning of 2025, we bet on the idea that production costs, costs of making sets, and cost of footage generation were going to drop to zero.
This meant that companies could churn a high volume of quality advertisements a month as long as an AI native creative was in charge of outputs. Aeos Films is now 25 people.
“Built for real outcomes with creative experimentation at scale”
No sets. No shoots. No compromise.
NOTHING × RCB
IPL Title Sponsorship Launch Film
No shoots, no AI faces & only two weeks to create a high energy launch film with the RCB team. The film went live on Jio Hotstar, cinema theatres across India, and multiple digital platforms simultaneously.
SBI
SBI's 75th Anniversary Film
The ask was to create an impactful anniversary film that showcased SBI's hand in introducing banking to the most inaccessible regions across India, over the last few decades.
CRED
AI Creatives at scale for CRED
"We need performance creatives. A lot of them. Fast." AI ads, motion graphics, statics, and in-app tutorials, all done at scale. They went live across performance platforms and the CRED app.
PHONEPE
UGC videos at scale
Finance, made simple. We delivered a series of videos that leaned on everyday scenarios to simplify and explain complex investment topics, making them instantly understandable.
COCA-COLA — CHARGED
Brand & Performance AI content for Charged
Short-form brand content and performance creatives for the energy drink Charged, a new launch under The Coca-Cola Company's portfolio. This was in combination with a broader content operating system being built across multiple IPs.
LOTTO
AI Launch Videos
An all-AI product launch campaign that marked a new direction in the brand's journey. The asset series went live across social media, ads, merchant partner pages like Myntra and Flipkart, and their own website.
URBAN COMPANY
Performance Creatives at scale
Hybrid performance creatives that blended the best of AI and production to deliver quality and scale across digital platforms.
LICIOUS
AI Film
AI produced region-specific product storytelling for Licious' Bengali fish cuts range.
ATLYS
Performance Marketing Creatives: AI & UGC
A mix of AI-generated and UGC performance ads that leaned on relatability and absurdity to capture attention and convert at scale across platforms.
LUMIO
AI TVC Ads
Television-quality AI ads for Lumio, helping the brand secure #1 and #2 best-selling TV and projector titles on Amazon and Flipkart.
GODREJ PROPERTIES
AI Film
AI film for the launch of a Godrej Properties project to showcase snippets of the newly launched project at their launch event.
LENOVO
Murder at Breakfast
A short film revolving around a murder mystery set in an uptown Mumbai 5-star hotel. One of the first story-based AI films published in India and our first foray into filmmaking.
Join the Team
We're hiring across roles
If you're exceptional at what you do, there's a place for you at Aeos. We hire across design, engineering, content, production, and operations.
Act 07
Games
Unleash the Avatar · Game Studio
Aeos Games
Aeos Games' first title is Unleash the Avatar, a soulslike set in 1950s India. We started in November 2024 with 3 people, now close to 40. Our thesis is that very high quality games can be made with much lower costs with the aid of photogrammetry, mocap, homegrown Indian talent, and modern tooling.
Ship. Improve. Ship.
When we started, we set ourselves a deadline to prove that we could move fast while still constantly improving the quality of the game. Building trailers became a great forcing function for that.
Before fully moving into production on the final game, we wanted to create a walkthrough centered around a complete boss encounter with a wide variety of moves, while also showcasing rich Indian culture and atmosphere. Leading up to the boss arena, the player would move through a beautiful yet eerie Indian forest surrounded by a massive body of water, eventually culminating in a fight against a boss inspired by dark mystical powers and Indian occult-inspired movement.
At the same time, we had already blocked out an entire town based on Chanderi in Madhya Pradesh. With a small team, we spent 9 straight days scanning assets relentlessly. Cleaning up and optimizing those assets eventually took us another 6 months.
During this phase, we also invested in a better motion capture setup using OptiTrack, spent significant time studying boss behavior and encounter design, and brought in exceptional talent from projects such as Ghost of Tsushima, Hogwarts Legacy, Path of Exile, as well as films like The Flash and Shazam! to help push the project forward. We also hired outlier C++ engineers to build our combat system entirely from the ground up.
Optimization became a huge focus for us during this period. We were determined to make sure the game could run at 1080p 60 FPS on hardware equivalent to an NVIDIA GeForce RTX 3060 while using Epic settings.
Making of the Game
A BTS of how we built up to the trailer of Unleash the Avatar: from the first photogrammetry scans to how we plan our boss fights. 7 months, one vertical slice. This is how we did it.
Two trailers out. Third coming.
YouTube
Millions of views
Several popular YouTube channels covered us, including one of the largest gaming creators in the US, Asmongold.
IGN China
#6 out of 20,000+ videos
Behind only Black Myth Wukong, Zelda: Tears of the Kingdom, and GTA 6. An Indian game, on a global list, without a publisher.
Bilibili
600m+ views across social media
Many of which came from Bilibili in China.
We declined all publisher and investor interest. Aeos Games is fully supported by the parent company, and will stay that way unless we find a perfect fit entirely on our terms.
We are 100% certain we know how to build something that is on par with global benchmarks.
Internal Engine — 15 months in the making
Kora — our combat engine
After over 15 months of development, we have built a system called Kora, which is an internal, custom built LUA extension of Unreal. It is a scripting tool that we have built internally to rapidly prototype enemies, both bosses and smaller ones. It is super accessible, making it usable by both technical and non technical people which allows designers in the team to contribute to enemy behavior. It has a lot of helpers that specifically make it easier to build enemies for our genre of game. Kora allows us to control all aspects of boss behavior from gap closing, to pulling away when low on posture, to specific ability interactions with our main character and much, much more.
We plan to continue investing heavily in it, and make it bulletproof.
Environment Art
Photogrammetry at scale
A Lumix 28MP → an entire town scanned. 1,000s of assets over 9 days. We follow a rigid workflow for environment art, and we have strict budgets in terms of performance. We heavily use Unreal's material layers to procedurally add weathering, dirt, etc.
Character Art
Fast character workflow
Rotating tabletop rig for clothing scans. Metahuman base with sculpt pass. Marvelous Designer for anything photogrammetry can't handle.
Animation + Mocap
OptiTrack 12-camera
100s of iterations to get mocap just right. Animators sit right next to the mocap stage, so we can move fast.
Shaders + VFX
Everything in frame moves
Our #1 principle in the studio. Foliage, cloth, bells, flowers - all need to move naturally. Shaders and VFX compound, as we build once and use repeatedly.
Rigging + Physics
Procedural movement
Control Rig, RBANs, Anim Dynamics, Chaos Cloth, all to infuse procedural motion into characters and props.
Optimization
HD 60fps on a 3060
Strict budgets enforced via Unreal's Import Subsystem. Nobody imports an asset without verification. 30fps+ on base PS5, 60fps target on a PS5 Pro by release.
Millions of views. Global appeal.
Unleash the Avatar broke through globally without a publisher, a distributor, or a single rupee spent on ads. The trailer spread organically on IGN China right behind only games like Black Myth Wukong, Zelda: Tears of the Kingdom and GTA 6. There were many clips made of the game on Bilibili, China's version of YouTube and feedback was mostly positive.
2.586 million views · 19,000 comments
Tech Stack
India has never had a dearth of art or programming talent. We’re just the first to bet on it this way.
Join the Team
We're hiring across roles
If you're exceptional at what you do, there's a place for you at Aeos. We hire across design, engineering, content, production, and operations.
Act 08
Investments
Portfolio · Strategic Stakes
Other Things We’re Involved In
We’re not venture investors. But we come across interesting companies constantly, and occasionally we back them.
LP + Venture Partner
Activate Fund
An AI fund for India investing between $500K–$3M per company. We’re an LP and part-time venture partner, co-building certain Activate YouTube and Instagram properties together. When we spot high-quality companies with social momentum early, Activate gives them access to deeper pockets if needed.
Lumio
$17KFrom YAAS
Consumer electronics brand specialising in smart TVs and other home entertainment products. We invested in them and we made ads for them that helped them make #1 and #2 best selling products on Amazon and Flipkart.
100xEngineers
N/DPersonal Cheque
An AI literacy and education venture that provides hands-on cohort-based learning experience in Applied AI for senior professionals and specialised workshops for corporations. They're currently the largest community of active Applied AI builders in the world.
Headshot
$50KMobile Gaming Console
Mobile gaming console that makes playing games more convenient. We invested on day zero.
Temple
$25KPersonal Cheque
Wearable health-tech devices that aim to tackle the problem of human ageing. A bet on one of India's boldest founders, Deepinder Goyal.
Trackk
$5KPersonal Cheque
A faster, cleaner, and simpler trading platform for India's to-be-biggest investor market, GenZs. Seed-stage bet.
Lightfury Games
$5KPersonal Cheque
Invested out of our love and common ambitions of building AAA games out of India. Seed stage bet.
Consuma
~$4KPersonal Cheque
Revolutionising quality and efficiency of research for brands and consumers alike. Seed stage bet.
Faff
$11KPersonal Cheque
Personal assistant on demand on WhatsApp, handling everyday tasks for consumers. Seed stage bet on the final frontier of convenience.
Our investing activity is rare and almost always personal. The LP position at Activate gives freedom to back people we like, without the pressure of deploying capital at scale.
Act 09
Looking Ahead
Vision for 2026 · Roadmap
Vision for 2026
2026 is bound to be a hard year for us. Managing 500+ people isn’t easy and it isn’t getting easier as we scale by 50-100 people a month across companies. We are constantly looking for leaders and our core team at Aeos is slowly filling up with high pedigree talent. My YouTube series on running a business, 16 Katas, is the biggest talent magnet for us.
Our goals for 2026 also include venturing into offline events and building the largest network of clippers in India. Let me break down each of our 2026 goals:
Top Priority
Top Priority
Hiring high quality talent
Top 0.1% leadership talent was hard to come by in 2024, but that changed in 2025 as more people discovered Aeos. The bootstrapped narrative was actually working against our favour (top quality talent in India will rarely join without a big name VC on the cap table), but slowly changed as we did the 16 Katas. The problem with running a business as well as being content creators means that the content creator career often overshadows the business narrative-wise, and that can make it hard to hire as top talent might not want to work for content creators. With scale and financial success, this has become easier. In 2026, the top priority for us is to hire ~50 top quality leaders at Aeos.
New Vertical
New Vertical
Offline events
The highest quality distribution businesses of the past also had offline communities as a part of the equation. Our partnerships with Hyrox and IGPDA (we are part of the Indian Game Publishers and Developers Association) has taught us the value of offline communities. Similar to the other Aeos companies, we are looking for a champion founder to join us in the journey of building a gold standard offline infotainment community with access to an audience of 9.2 Million people, starting with frugal yet well thought out experiments.
New Company — Already Profitable
New Company — Already Profitable
Neko, an ever expanding clipping network
Aeos is starting Neko, a clipping network for maximizing organic virality. What people don't realise is that their favourite songs, movies, and celebrities are popular in part because of a network of clippers reposting and remixing original content. Neko already has close to 1000 clippers in the network and has already closed a handful of enterprises as customers. Neko is already profitable. The goal this year is to build the largest network of clippers by far. Clippers almost always happen to be video editors and as a company that produces video editors, this one is an obvious expansion and also completes our multi-approach advance on the content industry.
YAAS Expansion
YAAS Expansion
Multi-office
YAAS will most likely go multi-office in 2026, with our first Mumbai office planned for Q3 2026.
We only exist due to the good fortune of learning from others who shared openly. Now it is our turn to do the same.
Join the Team
We're hiring across roles
If you're exceptional at what you do, there's a place for you at Aeos. We hire across design, engineering, content, production, and operations.
Fin.
Aeos is a 100% bootstrapped and profitable company, with us building everything: infrastructure, talent, client goodwill, revenue, and profit over time; brick by brick.
Most companies do not openly share their structure, plans and work. We think India needs more bootstrapped companies that share what is working and what is not. For us, reports like this help us hire quality talent but also help make the startup ecosystem more mature. Many worry that we may be making it too easy for competitors. But we do not feel so, for two reasons.
First is that the content ecosystem in India is highly collaborative. We work closely with influencer marketing companies (I personally have probably generated other influencer marketing companies more money than my own). We also work closely with other clipping companies to expand campaigns and smaller video and creator schools to hire talent. YAAS does not take on personal branding projects and routinely refers deals to other agencies.
Second is that I firmly believe everyone must chart their own path. For example, our structuring and choice to bootstrap has come after years of pain first doing what others thought was right, then learning from our own wounds. Today, Aeos charts its own path regardless of what others do. We understand that wholesale copying another company’s path will lead to (at best) becoming second best. To be truly world class, you absolutely need to build first principles. We can still learn from others, but what we end up doing will be the Aeos way.
There is ample space for companies to do what we are doing, but in order to get to scale, they must add their own spin to it. We share this report because more than anything, it is a homage to the craft of entrepreneurship and our chance to give back.
If we don’t share with other budding entrepreneurs, who will?
Varun Mayya
Founder, Aeos
Achina Mayya
Co-Founder, Aeos